Practice analysing adverts

MS1 ANALYSIS CLIPS (JUNE 2010)

UNSEEN ANALYSIS - ADVERTS  KFC, ADIDAS and STELLA (COLLECT THE EXEMPLAR FROM ME and info on 8 hidden needs and Maslows hierarchy)

These clips were used in the June 2010 Exam and were used for analysis. You could use them to analyse how the ads use:

• visual codes
• technical codes
• audio codes

Narrative

Narrative from Andy Wallis

Media Studies intro to Narrative [autosaved] from alevelmedia

Mise en Scene (inc Lighting)

Mise en scene (inc lighting)

Mini Homework for Friday

So we looked at editing today....
1. practice IDENTIFYING the editing techniques 
2. and ANAYLSE what they mean/effect/purpose for the clip below....
...to EXTEND also practice writing up your notes in full PEAT paragraphs!

Editing

Editing Techniques

HOW TO STRUCTURE A PARAGRAPH OF ANALYSIS

HOW TO STRUCTURE A PARAGRAPH OF ANALYSIS.

It is important that you do NOT describe a scene as if it were real, e.g. “The hero looks concerned before the robber pulls out a gun...”, instead:

1.   Identify the use of a technique, using media terminology.

(e.g. “We see a close up of…”)

2.   Make specific reference to the text.

(e.g. “a close up of the hero’s eyes, looking concerned”)

3.   Use the words “connotes” and/or “signifies”.

(e.g. “This signifies…”)

4.   Analyse the purpose or effect of the technique (explore what the connotations are).

(e.g. “danger, as we know the hero suspects something”).

5.   Discuss the impact on the audience.

(e.g. “This is likely to create tension for the audience, as they expect something may happen, but they do not know what.”)

1.           .OPTIONS FOR DEVELOPMENT (CHOOSE FROM BELOW).

·       Connect with another element (e.g. sound).

(e.g. “This notion is confirmed by the ominous orchestral music that is building”)

·       Discuss the appeal to the audience.

(e.g. “This may appeal to people in the audience who identify with the hero and want him to succeed.” or “This offers audiences a sense of intensity (Dyer, 1992)”)

·       Does it reinforce or subvert a stereotype?

(e.g. “This reinforces the stereotype of men being powerful and in control, as he appears to sense danger before it happens.”)

·       Does it support or challenge an ideology?

(e.g. “This supports a patriarchal ideology, as men are the dominant force in the scene.”  Or “This displays a male bias because…”)

·       Explore alternative interpretations.

(e.g. “Despite being positioned to feel support for the hero, we could see him here in a negative light - like an angry shark, waiting for the kill.”)

Q1.  is about analysing a clip and commenting on EVERYTHING including..... Soundtrack, Editing, Mise-en-scene, Camerawork

Below are some words that should help you when analysing....

Describing	Effect/ Purpose to create pleasure
emulates	Tension
emphasize	Humour/ comedy
mimic	Audience recognise
heighten	Surprise/ familiar
Draw attention to	action
utilize	Conflict
Depict	realism
Bring to focus	Excitement
Create sense of	Emotions (e.g. anger, fear, joy)
Hints at	chaos	Sound
signify	Character importance	crescendos
connotes	Suspense	builds
Bring together	Urgency/ intensity	climax
help to	Atmosphere (hectic, fun, intense)	Tempo (speeds up/ slows down)
Builds up	Mood (scary, joyful, tense)
	Sympathy

camera shots

Camera Shots